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SAM
TURNELL

PRODUCER/
PROJECT MANAGER

I'm an Integrated Creative Producer and Project Manager specialising in sports, music, film/television, and branded content. 

 

Red Bull, Google, and a big chunk of Sky UK make up my roughly 8-year professional background. Selected projects from my time at Sky live here.

 

From the UK, now in Brazil, I freelance remotely on international accounts at competitive prices.

SCROLL
 

Pink Poppy Flowers

SAM
TURNELL

PRODUCER/
PROJECT MANAGER

SAM
TURNELL

PRODUCER/
PROJECT MANAGER

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers

SAM
TURNELL

PRODUCER/
PROJECT MANAGER

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers

WELCOME

I'm a Creative Producer and Project Manager available remotely for short- or long-term projects. Specialising in sports, music, film/television, and branded content, I work across motion, stills, VFX, audio and everything in between. 

Red Bull, Google, and a big chunk of Sky UK make up my roughly 8-year professional background. Work from the latter lives here.

SCROLL
 

Pink Poppy Flowers

I'm a Creative Producer and Project Manager available remotely for short- or long-term projects. Specialising in sports, music, film/television, and branded content, I work across motion, stills, VFX, audio and everything in between. 

 

Hailing from Northampton - former capital of the European shoe industry (shout out Shoe Army) - by way of London, I now find myself in Curitiba, Brazil. Or Brasil, as it is known here.

 

Red Bull, Google, and a big chunk of Sky UK make up my roughly 8-year professional background.

 

Work from the latter lives on this site. It's a selection from the hundreds of projects I've been involved in, sometimes as an AP in charge of office and on-set admin support, post-production, and delivery, sometimes leading from start to finish. 

 

I'm used to high volume, working with zero fuss. Done the full spread, too: films, stills, animations, digital, banners, socials, print, radio, OOH. Ah, and a dance track composed entirely of  tennis sounds.

Outside of all that, I've assisted on London's Last Wilderness, a documentary about the effects of climate change on the Thames Estuary. I also offer music supervision and can also do a bit of design and copywriting when needed. In my spare time, I write comedies. I cannot claim to be funny.

Drop an email my way to say hello, check availability, or talk about remote short- or long-term opportunities.

Based in Brasil? Eu também! I have a visa and can work on your English-speaking international accounts.

Welcome

Pink Poppy Flowers

I'm a Creative Producer and Project Manager available to hire remotely on a short-term or long-term basis, with rates at off shore prices.

 

Hailing from Northampton - one time capital of the European shoe industry, for all the footwear fanatics out there - by way of London, I now find myself in Curitiba, Brazil. Or Brasil, as it is known here.

 

I've 7 or so years experience supporting or managing campaigns for the likes of Red Bull, Google, and a big chunk of Sky UK. Work from the latter lives on this site.

 

Please send me an email to say hello, for remote short or long-term opportunities, check availability, or for more information about what I do. 

Based in Brasil? I have a visa and can work for you on your English-speaking international accounts!

Pink Poppy Flowers

SCROLL
 

I'm a Creative Producer and Project Manager available remotely for short- or long-term projects. Specialising in sports, music, film/television, and branded content, I work across motion, stills, VFX, audio and everything in between. 

 

Hailing from Northampton - former capital of the European shoe industry (shout out Shoe Army) - by way of London, I now find myself in Curitiba, Brazil. Or Brasil, as it is known here.

 

Red Bull, Google, and a big chunk of Sky UK make up my roughly 8-year professional background.

 

Work from the latter lives on this site. It's a selection from the hundreds of projects I've been involved in, sometimes as an AP in charge of office and on-set admin support, post-production, and delivery, sometimes leading from start to finish. 

 

I'm used to high volume, working with zero fuss. Done the full spread, too: films, stills, animations, digital, banners, socials, print, radio, OOH. Ah, and a dance track composed entirely of  tennis sounds.

Outside of all that, I've assisted on London's Last Wilderness, a documentary about the effects of climate change on the Thames Estuary. I also offer music supervision and can also do a bit of design and copywriting when needed. In my spare time, I write comedies. I cannot claim to be funny.

Drop an email my way to say hello, check availability, or talk about remote short- or long-term opportunities.

Based in Brasil? Eu também! I have a visa and can work on your English-speaking international accounts.

Welcome

Project management/ support ON CREATIVE PROJECTS, from briefing to delivery, across:

music

animation

email

experiential

ooh

radio

print

documentary

social

film

digital

photography

Pink Poppy Flowers

vfx

ui

MUSIC

ANIMATION

EMAIL

EXPERIENTIAL

OOH

RADIO

PRINT

DOCUMENTARY

SOCIAL

FILM

DIGITAL

PHOTOGRAPHY

Pink Poppy Flowers

VFX

MUSIC

ANIMATION

EMAIL

EXPERIENTIAL

OOH

RADIO

PRINT

DOCUMENTARY

SOCIAL

FILM

DIGITAL

PHOTOGRAPHY

Pink Poppy Flowers

VFX

MUSIC

ANIMATION

EMAIL

EXPERIENTIAL

OOH

RADIO

PRINT

DOCUMENTARY

SOCIAL

FILM

DIGITAL

PHOTOGRAPHY

Pink Poppy Flowers

VFX

reliable service: Crew and talent searches, Editing, deck building, copywriting, strategy, research, travel coordination, budget building and tracking, timelines/ schedules, invoicing, financial reconciliation, delivery (social, digital, print, ooh, DIGI-OOH, radio, cinema, broadcast), q&a, wip shares and feedback, carnets, license applications (SHOOTING AND CHILDREN'S), vo supervision, post-production supervision (audio and grade), VFX SUpervision, music searches and more. REMOTE Prices at offshore rates.

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

F1 drivers have it pretty bad. Travelling the world. Free clothes. Yachts.

Alright, not so bad. But is the lifestyle the best thing about being an F1 driver? 

This project was a break from tradition. Sky's first social-led F1 campaign, rather than a TV spot launch.

Challenge
Tap into the sport's skyrocketing popularity. Talk to fans and non-fans alike, aged 35-and-under. Encourage them to sign up to Sky Sports F1 and see for themselves that where the real excitement happens is on the track. 

Production
7x core 30" films, plus hundreds of versions for every social media platform, as well as TV and radio spots. With cutdowns.  A mix of broadcast footage, social media content, and pieces to camera shot remotely by the drivers themselves. Absolutely mammoth. 

What I Did
I led the AV: sourced footage and photos, cleared assets for use, booked travel, liaised with  designers, creatives and editors, oversaw audio, and delivered where needed.

Success
It was rated System1 "Best in Class". Also, best performing social media campaign in Sky's history, 57% engagement.

Sky Sports F1  - Start of Season 2025

SEE ME COME ALIVE

Credits
EP: Steve Ryan  
Lead Producer:
Mark Weston  
Producer: Sam Turnell 
Assistant Producers:
LB Taylor,  Hannah Gunn  
Creative Lead: Sam Mellis   
Creatives: Andy Mancuso, Ravi Beeharry   
Edit/Production Company: Dead Films   
Sky Editors: Ciara Ferreira, Jeff Collins   
Sound Design:
Arge, Absolute  
Sky Sound Design: 
Simon Hitner    
Motion Design:  Mayda     
Sky Motion Design: Shraddha Depala, Daniel Cameron

Butch Cassidy and the Sundance Kid, Thelma and Louise, Harold and Maude. Film history is filled with great double acts. 

It is also full of people walking away from ridiculous explosions unscathed, with their hearing in tact.


Idris Elba and his sidekick pay homage to the silver screen, careening through the streets on a pair of armchairs to launch Sky Cinema's partnership with VUE.

Challenge

Make people excited about the cinema again. Get them back into the auditoriums. Entice them to subscribe to Sky Cinema where they will get 2 free VUE tickets a month.

Production
Shot over the course of 4 days in Cape Town. Closed streets. 2 go-karts pulling the armchairs around. With a Marvel stunt coordinator overseeing the action, they were in safe hands.

Many weeks of post-production after on the final 60", followed by cutdowns. Delivery to cinema, TV, digital and a radio spot.


What I Did
AP support back in London - office administration, travel booking, Clearcast checks, delivery.

 

Sky Cinema 2023

Credits
Director: Rodrigo Valdes
Production Company: Birth London
Executive Producer: Steve Ryan
Producer: Martha Wright
Assistant Producers: Natalie Brunt, Sam Turnell, Christiana Miller-McCall
ECD: Robin Garton
CD: Rob Welch
Creatives: Piers O'Kelly, Liam Scott
Sound Design: Arge, Absolute

 

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

YOUR TICKET TO THE BIG SCREEN

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

F1 drivers have it pretty bad. Travelling the world. Free clothes. Yachts.

Alright, not so bad. But is the lifestyle the best thing about being an F1 driver? 

This project was a break from tradition. Sky's first social-led F1 campaign, rather than a TV spot launch.

Challenge
Tap into the sport's skyrocketing popularity. Talk to fans and non-fans alike, aged 35-and-under. Encourage them to sign up to Sky Sports F1 and see for themselves that where the real excitement happens is on the track. 

Production
7x core 30" films, plus hundreds of versions for every social media platform, as well as TV and radio spots. With cutdowns.  A mix of broadcast footage, social media content, and pieces to camera shot remotely by the drivers themselves. Absolutely mammoth. 

What I Did
I led the AV: sourced footage and photos, cleared assets for use, booked travel, liaised with  designers, creatives and editors, oversaw audio, and delivered where needed.

Success
It was rated System1 "Best in Class". Also, best performing social media campaign in Sky's history, 57% engagement.

Sky Sports F1  - Start of Season 2025

SEE ME COME ALIVE

Credits
EP: Steve Ryan  
Lead Producer:
Mark Weston  
Producer: Sam Turnell 
Assistant Producers:
LB Taylor,  Hannah Gunn  
Creative Lead: Sam Mellis   
Creatives: Andy Mancuso, Ravi Beeharry   
Edit/Production Company: Dead Films   
Sky Editors: Ciara Ferreira, Jeff Collins   
Sound Design:
Arge, Absolute  
Sky Sound Design: 
Simon Hitner    
Motion Design:  Mayda     
Sky Motion Design: Shraddha Depala, Daniel Cameron

Butch Cassidy and the Sundance Kid, Thelma and Louise, Harold and Maude. Film history is filled with great double acts. 

It is also full of people walking away from ridiculous explosions unscathed, with their hearing in tact.


Idris Elba and his sidekick pay homage to the silver screen, careening through the streets on a pair of armchairs to launch Sky Cinema's partnership with VUE.

Challenge

Make people excited about the cinema again. Get them back into the auditoriums. Entice them to subscribe to Sky Cinema where they will get 2 free VUE tickets a month.

Production
Shot over the course of 4 days in Cape Town. Closed streets. 2 go-karts pulling the armchairs around. With a Marvel stunt coordinator overseeing the action, they were in safe hands.

Many weeks of post-production after on the final 60", followed by cutdowns. Delivery to cinema, TV, digital and a radio spot.


What I Did
AP support back in London - office administration, travel booking, Clearcast checks, delivery.

 

Sky Cinema 2023

Credits
Director: Rodrigo Valdes
Production Company: Birth London
Executive Producer: Steve Ryan
Producer: Martha Wright
Assistant Producers: Natalie Brunt, Sam Turnell, Christiana Miller-McCall
ECD: Robin Garton
CD: Rob Welch
Creatives: Piers O'Kelly, Liam Scott
Sound Design: Arge, Absolute

 

FILM

FILM

FILM

FILM

YOUR TICKET TO THE BIG SCREEN

FILM

FILM

FILM

FILM

Credits
EP: Steve Ryan  
Lead Producer:
Mark Weston  
Producer: Sam Turnell 
Assistant Producers:
LB Taylor,  Hannah Gunn  
Creative Lead: Sam Mellis   
Creatives: Andy Mancuso, Ravi Beeharry   
Edit/Production Company: Dead Films   
Sky Editors: Ciara Ferreira, Jeff Collins   
Sound Design:
Arge, Absolute  
Sky Sound Design: 
Simon Hitner    
Motion Design:  Mayda     
Sky Motion Design: Shraddha Depala, Daniel Cameron

SEE ME COME ALIVE

Challenge
Break from tradition - go social first, not television. Tap into the sport's skyrocketing popularity. Talk to fans and non-fans alike, aged 35-and-under, interested in Drive to Survive. Encourage them to sign up to Sky Sports F1 and see for themselves that the real excitement happens on the track. 

Production
A mix of broadcast footage, social media content, and pieces to camera shot remotely by the drivers themselves.

Delivery
7x core 30" films, plus hundreds of versions for every social media platform, as well as TV and radio spots. With cutdowns. Absolutely mammoth. 

What I Did 
I led the AV: sourced footage and photos, cleared assets for use, booked travel, liaised with  designers, creatives and editors, oversaw audio, and delivered.

Success
Rated System1 "Best in Class". Also, best performing social media campaign in Sky's history, 57% engagement.

Sky Sports F1 2025 - Start of Season

Credits
Director: Rodrigo Valdes
Production Company: Birth London
Executive Producer: Steve Ryan
Producer: Martha Wright
Assistant Producers: Natalie Brunt, Sam Turnell, Christiana Miller-McCall
ECD: Robin Garton
CD: Rob Welch
Creatives: Piers O'Kelly, Liam Scott
Sound Design: Arge, Absolute
 

YOUR TICKET TO THE BIG SCREEN

Sky Cinema 2023

Challenge
Entice people to subscribe to Sky Cinema where they will get 2 free VUE tickets a month. Make people excited about the cinema again. Get them back into the auditoriums.

Production
Shot over the course of 8 days in Cape Town. Closed streets. 2 go-karts pulling the armchairs around. With a Marvel stunt coordinator overseeing the action, they were in safe hands.Many weeks of post-production after on the final 60", followed by cutdowns. Delivery to cinema, TV, digital and a radio spot.

What I Did
AP support back in London - office administration, travel booking, Clearcast checks, delivery.

F1 drivers have it pretty bad. Travelling the world. Free clothes. Yachts.

Alright, not so bad. But is the lifestyle the best thing about being an F1 driver? 

This project was a break from tradition. Sky's first social-led F1 campaign, rather than a TV spot launch.

Challenge
Tap into the sport's skyrocketing popularity. Talk to fans and non-fans alike, aged 35-and-under. Encourage them to sign up to Sky Sports F1 and see for themselves that where the real excitement happens is on the track. 

Production
7x core 30" films, plus hundreds of versions for every social media platform, as well as TV and radio spots. With cutdowns.  A mix of broadcast footage, social media content, and pieces to camera shot remotely by the drivers themselves. Absolutely mammoth. 

What I Did
I led the AV: sourced footage and photos, cleared assets for use, booked travel, liaised with  designers, creatives and editors, oversaw audio, and delivered where needed.

Success
It was rated System1 "Best in Class". Also, best performing social media campaign in Sky's history, 57% engagement.

Sky Sports F1  - Start of Season 2025

SEE ME COME ALIVE

Credits
EP: Steve Ryan  
Lead Producer:
Mark Weston  
Producer: Sam Turnell 
Assistant Producers:
LB Taylor,  Hannah Gunn  
Creative Lead: Sam Mellis   
Creatives: Andy Mancuso, Ravi Beeharry   
Edit/Production Company: Dead Films   
Sky Editors: Ciara Ferreira, Jeff Collins   
Sound Design:
Arge, Absolute  
Sky Sound Design: 
Simon Hitner    
Motion Design:  Mayda     
Sky Motion Design: Shraddha Depala, Daniel Cameron

Sky Cinema 2023

Credits
Director: Rodrigo Valdes
Production Company: Birth London
Executive Producer: Steve Ryan
Producer: Martha Wright
Assistant Producers: Natalie Brunt, Sam Turnell, Christiana Miller-McCall
ECD: Robin Garton
CD: Rob Welch
Creatives: Piers O'Kelly, Liam Scott
Sound Design: Arge, Absolute

 

YOUR TICKET TO THE BIG SCREEN

Butch Cassidy and the Sundance Kid, Thelma and Louise, Harold and Maude. Film history is filled with great double acts. 

It is also full of people walking away from ridiculous explosions unscathed, with their hearing in tact.


Idris Elba and his sidekick pay homage to the silver screen, careening through the streets on a pair of armchairs to launch Sky Cinema's partnership with VUE.

Challenge

Make people excited about the cinema again. Get them back into the auditoriums. Entice them to subscribe to Sky Cinema where they will get 2 free VUE tickets a month.

Production
Shot over the course of 4 days in Cape Town. Closed streets. 2 go-karts pulling the armchairs around. With a Marvel stunt coordinator overseeing the action, they were in safe hands.

Many weeks of post-production after on the final 60", followed by cutdowns. Delivery to cinema, TV, digital and a radio spot.


What I Did
AP support back in London - office administration, travel booking, Clearcast checks, delivery.

 

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

FILM

F1 drivers have it pretty bad. Travelling the world. Free clothes. Yachts.

Alright, not so bad. But is the lifestyle the best thing about being an F1 driver? 

This project was a break from tradition. Sky's first social-led F1 campaign, rather than a TV spot launch.

Challenge
Tap into the sport's skyrocketing popularity. Talk to fans and non-fans alike, aged 35-and-under. Encourage them to sign up to Sky Sports F1 and see for themselves that where the real excitement happens is on the track. 

Production
7x core 30" films, plus hundreds of versions for every social media platform, as well as TV and radio spots. With cutdowns.  A mix of broadcast footage, social media content, and pieces to camera shot remotely by the drivers themselves. Absolutely mammoth. 

What I Did
I led the AV: sourced footage and photos, cleared assets for use, booked travel, liaised with  designers, creatives and editors, oversaw audio, and delivered where needed.

Success
It was rated System1 "Best in Class". Also, best performing social media campaign in Sky's history, 57% engagement.

Sky Sports F1  - Start of Season 2025

SEE ME COME ALIVE

Credits
EP: Steve Ryan  
Lead Producer:
Mark Weston  
Producer: Sam Turnell 
Assistant Producers:
LB Taylor,  Hannah Gunn  
Creative Lead: Sam Mellis   
Creatives: Andy Mancuso, Ravi Beeharry   
Edit/Production Company: Dead Films   
Sky Editors: Ciara Ferreira, Jeff Collins   
Sound Design:
Arge, Absolute  
Sky Sound Design: 
Simon Hitner    
Motion Design:  Mayda     
Sky Motion Design: Shraddha Depala, Daniel Cameron

Butch Cassidy and the Sundance Kid, Thelma and Louise, Harold and Maude. Film history is filled with great double acts. 

It is also full of people walking away from ridiculous explosions unscathed, with their hearing in tact.


Idris Elba and his sidekick pay homage to the silver screen, careening through the streets on a pair of armchairs to launch Sky Cinema's partnership with VUE.

Challenge

Make people excited about the cinema again. Get them back into the auditoriums. Entice them to subscribe to Sky Cinema where they will get 2 free VUE tickets a month.

Production
Shot over the course of 4 days in Cape Town. Closed streets. 2 go-karts pulling the armchairs around. With a Marvel stunt coordinator overseeing the action, they were in safe hands.

Many weeks of post-production after on the final 60", followed by cutdowns. Delivery to cinema, TV, digital and a radio spot.


What I Did
AP support back in London - office administration, travel booking, Clearcast checks, delivery.

 

Sky Cinema 2023

Credits
Director: Rodrigo Valdes
Production Company: Birth London
Executive Producer: Steve Ryan
Producer: Martha Wright
Assistant Producers: Natalie Brunt, Sam Turnell, Christiana Miller-McCall
ECD: Robin Garton
CD: Rob Welch
Creatives: Piers O'Kelly, Liam Scott
Sound Design: Arge, Absolute

 

FILM

YOUR TICKET TO THE BIG SCREEN

F1 drivers have it pretty tough. Travelling the world. Clothes. Yachts...

Alright, not so bad. But is the lifestyle the best thing about being an F1 driver? 

This project was a break from tradition. Sky's first social-led F1 campaign, rather than a TV spot launch.

Challenge
Tap into the sport's skyrocketing popularity. Talk to fans and non-fans alike, aged 35-and-under. Encourage them to sign up to Sky Sports F1 and see for themselves that where the real excitement happens is on the track. 

Production
7x core 30" films, plus hundreds of versions for every social media platform, as well as TV and radio spots. With cutdowns.  A mix of broadcast footage, social media content, and pieces to camera shot remotely by the drivers themselves. Absolutely mammoth. 

What I Did
I led the AV: sourced footage and photos, cleared assets for use, booked travel, liaised with  designers, creatives and editors, oversaw audio, and delivered where needed.

Success
It was rated System1 "Best in Class". Also, best performing social media campaign in Sky's history, 57% engagement.

SEE ME COME ALIVE

Sky Sports F1 2025 Start of Season

FILM

Credits
EP: Steve Ryan  
Lead Producer: Mark Weston  
Producer: Sam Turnell 
Assistant Producers: LB Taylor  Hannah Gunn  
Creative Lead: Sam Mellis   
Creatives: Andy Mancuso, Ravi   Beeharry   
Edit/Production Company: Dead Films   
Sky Editors: Ciara Ferreira, Jeff Collins   Sound Design: Arge, Absolute  
Sky Sound Design: Simon Hitner    
Motion Design:  Mayda     
Sky Motion Design: Shraddha Depala, Daniel Cameron

SEE ME COME ALIVE
Sky Sports F1  2025

What's the best thing about being an F1 Driver?

Challenge: Connect with young people - fans and non-fans of F1 alike - to get them to sign up to Sky Sports for the F1 season. Make it social first.

Production: Shot in various European locations mixed with broadcast footage and clips self-shot remotely by the drivers. 7 bespoke films in total with 7 drivers.

What I did:  Led AV - sourced footage, and photos, cleared assets for use, booked travel, liaised with  designers, delivered.

Where it went: Social (Insta, TikTok, Snapchat, Facebook), digital, commercial TV, and radio deliverables.
 

EP: Steve Ryan Lead Producer: Mark Weston   Producer: Sam Turnell Assistant Producers: LB Taylor  Hannah Gunn   Creative Lead: Sam Mellis   Creatives: Andy Mancuso, Ravi   Beeharry   Edit/Production Company: Dead Films   Sky Editors: Ciara Ferreira, Jeff Collins Sound Design: Arge, Absolute   Sky Sound Design: Simon Hitner     Motion Design:  Mayda     Sky Motion Design: Shraddha Depala, Daniel Cameron

HAPPY FOOTBALLDARTSMAS 2024
Sky Sports

It's every darts and football fan's favourite time of year. Happy, er, Footballdartsmas! 

Challenge:  The festive  sports calendar is chocker. How can we talk to football fans and capitalise on the rising popularity of darts?

Production: Broadcast footage/ shots captured at media days.

What I did: Led AV production, researched different weaves with Alex, built timelines, tracked costs, delivered.

Where it went: OOH, online, digital and radio deliverables.




 

HAPPY FOOTBALLDARTSMAS 2024
Sky Sports

It's every darts and football fan's favourite time of year. Happy, er, Footballdartsmas! 

Challenge:  The festive  sports calendar is chocker. How can we talk to football fans and capitalise on the rising popularity of darts?

Production: Broadcast footage/ shots captured at media days.

What I did: Led AV production, researched different weaves with Alex, built timelines, tracked costs, delivered.

Where it went: OOH, online, digital and radio deliverables.




 

Sky Sports F1 2025 Start of Season

HAPPY FOOTBALLDARTSMAS 2024

Senior Producer: Alex Azis Producer: Sam Turnell Creative Director: Ian Clark Creatives: Callum Anderton, Adam Rimmer, Peter Davies, Sam Turnell Motion Design: Mmmultiply Graphic Design: Paul Maley Sound Design: Chris Southwell, Page Not Found.

TICKET GETAWAY
Sky Cinema  Launch 2023
 
Idris Elba careens through the streets on a sofa in homage to action movies!

Challenge: Celebrate cinema to launch Sky Cinema's partnership with VUE.

Production: Shot in Cape Town. Many weeks of post-production after. 

What I did: AP-support - travel booking, delivery support.

Where it went: Cinema and broadcast, plus a radio ad.

 

Director: Rodrigo Valdes Production Company: Birth London Executive Producer: Steve Ryan Producer: Martha Wright Assistant Producers: Natalie Brunt, Sam Turnell, Christiana Miller-McCall ECD: Robin Garton CD: Rob Welch Creatives: Piers O'Kelly, Liam Scott Sound Design: Arge, Absolute

HAPPY FOOTBALLDARTSMAS 2024
Sky Sports

It's every darts and football fan's favourite time of year. Happy, er, Footballdartsmas! 


Challenge:  The festive  sports calendar is chocker. How can we talk to football fans and capitalise on the rising popularity of darts?

Production: Broadcast footage/ shots captured at media days.

What I did: Led AV production, researched different weaves with Alex, built timelines, tracked costs, delivered.

Where it went: OOH, online, digital and radio deliverables.




 

Senior Producer: Alex Azis Producer: Sam Turnell Creative Director: Ian Clark Creatives: Callum Anderton, Adam Rimmer, Peter Davies, Sam Turnell Motion Design: Mmmultiply Graphic Design: Paul Maley Sound Design: Chris Southwell, Page Not Found.

Click images for details
 

KEY ART/ PHOTOGRAPHY

KEY ART/ PHOTOGRAPHY

KEY ART/ PHOTOGRAPHY

KEY ART/ PHOTOGRAPHY

KEY ART/ PHOTOGRAPHY

KEY ART/ PHOTOGRAPHY

KEY ART/ PHOTOGRAPHY

KEY ART/ PHOTOGRAPHY

Click images for details
 

Sam can:

Formulate timelines/ schedules

Source crew and talent/ resource creatives

Handle casts of 300, or more or less

Build decks

Find doubles for sports stars - and other notable people - including arms and legs!

Travel coordination and itineraries

Build and track budgets 

Invoice and finance reconciliation

Deliver all types of media to all outlets, including social, digital, OOH, DOOH, cinema, broadcast, radio

Handle and negotiate talent contracts and fees

Post-production supervision (grade/ audio)

GFX and VFX-supervision

Perform quality and assurance checks

Compliance handling - CAA, BBFC, Clearcast, TFL, ASA/CAP, RadioCentre and others (or local equivalents)

Shoot paperwork - carnets, call sheets, health and safety

Liaise with councils - child licenses and shooting licenses

Music searches and supervision

Edit - Premier Pro/ Photoshop

Organise casting

Lead meetings - briefings, WIP shares, feedback shares, wash-ups/ post-mortems

Chaperone talent

Oversee voiceover sessions

Sam can't:

Scrub your deck, hit your deck, deck your halls

Skim off the top

Play guitar at your child's birthday party

Play guitar at your Christmas party/ awards evening/ annual sacrificial ceremony

Be an FX teller

 

Shop for photos - actually scrap that, he can and has many times. Thanks Shutterstock/Getty. 

 

Set broken bones

Do actual post-mortems

Ask for autographs and sell them on for a percentage

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Sam can:

Formulate timelines/ schedules

Source crew and talent/ resource creatives

Handle casts of 300, or more or less

Build decks

Find doubles for sports stars - and other notable people - including arms and legs!

Travel coordination and itineraries

Build and track budgets 

Invoice and finance reconciliation

Deliver all types of media to all outlets, including social, digital, OOH, DOOH, cinema, broadcast, radio

Handle and negotiate talent contracts and fees

Post-production supervision (grade/ audio)

GFX and VFX-supervision

Perform quality and assurance checks

Compliance handling - CAA, BBFC, Clearcast, TFL, ASA/CAP, RadioCentre and others (or local equivalents)

Shoot paperwork - carnets, call sheets, health and safety

Liaise with councils - child licenses and shooting licenses

Music searches and supervision

Edit - Premier Pro/ Photoshop

Organise casting

Lead meetings - briefings, WIP shares, feedback shares, wash-ups/ post-mortems

Chaperone talent

Oversee voiceover sessions

Sam can't:

Scrub your deck, hit your deck, deck your halls

Skim off the top

Play guitar at your child's birthday party

Play guitar at your Christmas party/ awards evening/ annual sacrificial ceremony

Be an FX teller

 

Shop for photos - actually scrap that, he can and has many times. Thanks Shutterstock/Getty. 

 

Set broken bones

Do actual post-mortems

Ask for autographs and sell them on for a percentage

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2023 saw F1 hit the Las Vegas streets for the first time. Such an occasion needed a season launch campaign to match. 

It doesn't get bigger than this neon-drenched rollercoaster ride directed by BAFTA winner William Bartlett.

Perfectly representing the crazy twists and turns which occur throughout the season, fans are taken on a journey of jaw dropping proportions.

All to the bop of A Little Less Conversation by Elvis.


Challenge
Make a film befitting the landmark event, grabbing the attention of fans. Coordinate with the Sky Germany and Sky Italia teams. Make the VFX look as realistic as possible.

Production
Cars and track completely built in VFX by Framestore, whose rivalled attention to detail made the ad feel believable. Lots of tests on the internal Nuke system to get the flares right in the nighttime setting to make the world feel alive. Live action shots filmed in Barcelona and Silverstone.

40' launch film with cutdowns delivered to TV, social and digital.


What I did
AP-support - compliance checks, Q&A, creative support, music licensing, delivery.


 

ENJOY THE RIDE

Sky Sports F1  2023 Start of Season

Credits
Director: William Barlett

VFX: Framestore
EP: Steve Ryan
Senior Producer: Al McGee
Assistant Producers: Sam Turnell, Christiana Miller-Mccall
Creative Director: Rob Welch
Creatives: Talia Slater, Tim Brookes
Grade: Company 3
Sound: Arge, Absolute



 

ANIMATION/ VFX

2023 saw F1 hit the Las Vegas streets for the first time. Such an occasion needed a season launch campaign to match the occasion. 

It doesn't get bigger than this neon-drenched rollercoaster ride directed by BAFTA winner William Bartlett.

Perfectly representing the crazy twists and turns that occur throughout the season, fans are taken on a journey of jaw dropping proportions.

All to the bop of A Little Less Conversation by Elvis.

Challenge
Make a film befitting the landmark event, grabbing the attention of fans. Coordinate with the Sky Germany and Sky Italia teams. Make the VFX look as realistic as possible.

Sky Kids Brand Launch 2023

Credits
EP: Liz Arnott
Senior Producer: Lizanne Murphy
Assistant Producers: Elizabeth Daniell (Production), Sam Turnell (Delivery)
Creative Director: Alex Haley
Creatives: Luke Tilly, George Lewin, Emily Brown, Mark Paul
VFX: Moth Studio
Sound: Zelig Sound



 

Kids are bonkers.



 

SKY KIDS IDENTS

Sky Sports F1  2023 Start of Season

Production
Cars and track completely built in VFX by Framestore, whose rivalled attention to detail made the ad feel believable. Lots of tests on the internal Nuke system to get the flares right in the nighttime setting to make the world feel alive. Live action shots filmed in Barcelona and London.

40' launch film with cutdowns delivered to TV, social and digital.

What I did
AP-support - compliance checks, Q&A, creative support, music licensing, delivery.


 

Credits
Director: William Barlett
VFX: Framestore
EP: Steve Ryan
Senior Producer: Al McGee
Assistant Producers: Sam Turnell, Christiana Miller-Mccall
Creative Director: Rob Welch
Creatives: Talia Slater, Tim Brookes
Grade: Company 3
Sound: Arge, Absolute

ENJOY THE RIDE

BRITISH AND IRISH LIONS 2025
Sky Sports

Roaring on the British and Irish Lions as they headed to Australia with an incredible celebration of Indigenous art by First Nations artist Konstantina. 

Included social and TV deliverables.



 

F1 2023 SOS
Sky Sports

Enjoy the ride of this VFX rollercoaster ride.


Challenge:  Capture fan's excitement and awe of Formula 1. Oh, and remember they're in Vegas for the first time.

Production: Live action shots filmed in Barcelona and London. VFX by Framestore. Read a case study here.

What I did: AP-support - compliance checks, Q&A, creative support, licensed music, delivered.

Where it went: TV, cinema, OOH, online social, digital and radio deliverables.






 

EP: Steve Ryan Senior Producer: Al McGee Assistant Producer: Sam Turnell Creative Director: Rob Welch Creatives: Talia Slater, Tim Brookes Director: William Barlett VFX: Framestore Sound: Arge, Absolute

SKY KIDS IDENTS
Sky Kids

Anything's possible in a kids imagination.

Challenge: Launch the new Sky Kids channel, make it fun.

Production:  Entirely done in VFX, with some ideas pitched by kids themselves.

What I  did: AP support - delivery.

Where it went: Sky TV

Award: D&AD Wooden Pencil for Brand Design.


 

EP: Liz Arnott Senior Producer: Lizanne Murphy Assistant Producers: Sam Turnell, Elizabeth Daniell Creative Director: Alex Haley Creatives: Luke Tilly, George Lewin, Emily Brown, Mark Paul VFX: Moth Studio Sound: Zelig Sound

US OPEN 2024
Sky Sports Tennis 

Big attitude and the US Open go hand in hand. Nicole Paris brings the irresistible beat of the New York City streets to Sky Sports Tennis.

Shot in New York, mixed with broadcast footage.Included online, digital and radio deliverables.

Senior Producer: Pat Green
Producer: Sam Turnell
Creative Director: Ian Clark
Creative: Shakera Talla Gregory
Sound Design: Simon Hitner
Motion Design:  Sonia Figueiredo Dos  Santos

CUPHEAD
Red Bull Levels S1

A step into the minds of the visionaries behind some of the most imaginative and ambitious indie games. 5 episodes. First job in the industry. The Cuphead episode was the first in the series, the rest of which can be found here.


Shot in: Oakville and Toronto (Canada),  Austin (US), Annecy (France), London and Guildford (England)

Director: Stuart McCardle
Production Company: House of Greenland
Executive Creative Directors: Agathe Cury, Martin de Fleurian
Lead Creative: Jono Symonds
Assistant Producer: Olivia Lynch
Researcher/Development Assistant: Sam Turnell
Post  Producer: Lea Carteaux

Experiential, oOH & PRINT

Click on the images for info.

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SKY SPORTS TENNIS LAUNCH
Sky Sports

Taking you back to your youth when your own balls got caught in a fence playing tennis. 

Challenge: Go big to draw attention to Sky's new dedicated tennis channel.

Production: Loads and loads of tennis ball tests. Loads of haggling and negotiating with councils. 

What I did: General AP support.

Where it went: The Shard, Westfield London, BFI IMAX, print.





 

EXPERIENTIAL, OOH
& PRINT

Click on the images for info.

Sky Sports Tennis Launch
Sky Sports

Taking you back to your youth when your own balls got caught in a fence playing tennis. 

Challenge: Go big to draw attention to Sky's new dedicated tennis channel.

Production: Loads and loads of tennis ball tests. Loads of haggling and negotiating with councils. 

Where it went: The Shard, Westfield London, BFI IMAX, print.

What I did: General AP support.





 

EP: Steve Ryan Senior Producer: Francesca di Lisa Assistant Producers: Sam Turnell, Christiana Miller-McCall Creative Director: Rob Welch Creative: Sam Rhodes Media Agency: Rapport Special Build Company: Creative SD

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EP: Jennifer Moorhead Senior Producer: Penny Cotton Assistant Producers: Sam Turnell Creative Director: Al Austin Creative: Luke Butler and Charles Bignall Media Agency: Ocean Outdoor Special Build Company: Presentation Design Services

MIDWICH CUCKOOS LAUNCH
Sky Max

There's something wrong with the kids. Seriously. Dead behind the eyes.

Challenge: Create intrigue around Sky's adaptation of the John Wyndham classic.

Production: Source a milk float and mash it up. Dream job. Make the mannequin kids look as real as possible.

What I did: AP-support - Prop sourcing, licensing.

Where it went: Westfield  White City.





 

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Pink Poppy Flowers
Pink Poppy Flowers

I hail from Northampton - former capital of the European shoe industry (shout out Shoe Army) - by way of London, and now find myself in Curitiba, Brazil. Or Brasil, as it is known here.

Before heading here, I worked for Sky, the broadcaster, production and tech company, as part of their advertising team. There I made integrated campaigns across sports, entertainment, brand and product. Had many highlights: worked alongside some very talented creatives and Producers, photographed  Luke Littler before he become darts World Champion, but the ultimate has to be awkwardly standing next to Julian Barratt of Mighty Boosh, Mindhorn and Flowers fame as we waited to shoot him for paramedic sitcom Bloods.

 

This site is a selection from the hundreds of projects I was involved over those 6 years, sometimes as an AP in charge of office and on-set admin support, post-production, and delivery, sometimes leading from start to finish. 

 

I'm used to high volume, working with zero fuss. Done the full spread, too: films, stills, animations, digital, banners, socials, print, radio, OOH. Ah, and a dance track composed entirely of  tennis sounds.

Outside of all that, I've assisted on London's Last Wilderness, a documentary about the effects of climate change on the Thames Estuary. I also offer music supervision and can also do a bit of design and copywriting when needed. In my spare time, I write comedies. I cannot claim to be funny.

Drop an email my way to say hello, check availability, or talk about remote short- or long-term opportunities.

Based in Brasil? Eu também! I have a visa and can work on your English-speaking international accounts.

WHO AM I?

Pink Poppy Flowers

EXPERIENCE
First job, BHS at 16. Still have nightmares about Christmas. Various other hospitality jobs after.

2017 graduate from Falmouth University's BA Creative Advertising course. 2:1.

Music Journalist after that, reviewing jazz and psychedelic albums for UK Vibe. Some were well written, some were not.

First industry job, 2018 at House of Greenland, as a New Business Intern. Moved into Production. Made documentary series for Red Bull about gaming and animations for Google My Business. Also worked as PR Lead and Music Supervisor.

Started at Sky in 2019, assisting on clip-based promos as Promo Coord. Few years later, moved to Campaigns team, eventually working way up to Producer. Was across Sports, Entertainment, Brand, Product. Led Director Showcases and Creative Q&As.

Relocated to Curitiba end of 2025. They have amazing trees here.

 

EXPERIENCE
First job, BHS at 16. Still have nightmares about Christmas. Various other hospitality jobs after.

2017 graduate from Falmouth University's BA Creative Advertising course. 2:1.

Music Journalist after that, reviewing jazz and psychedelic albums for UK Vibe. Some were well written, some were not.

First industry job, 2018 at House of Greenland, as a New Business Intern. Moved into Production. Made documentary series for Red Bull about gaming and animations for Google My Business. Also worked as PR Lead and Music Supervisor.

Started at Sky in 2019, assisting on clip-based promos as Promo Coord. Few years later, moved to Campaigns team, eventually working way up to Producer. Was across Sports, Entertainment, Brand, Product. Led Director Showcases and Creative Q&As.

Relocated to Curitiba end of 2025. They have amazing trees here.

 

EXPERIENCE
First job, BHS at 16. Still have nightmares about Christmas. Various other hospitality jobs after.

2017 graduate from Falmouth University's BA Creative Advertising course. 2:1.

Music Journalist after that, reviewing jazz and psychedelic albums for UK Vibe. Some were well written, some were not.

First industry job, 2018 at House of Greenland, as a New Business Intern. Moved into Production. Made documentary series for Red Bull about gaming and animations for Google My Business. Also worked as PR Lead and Music Supervisor.

Started at Sky in 2019, assisting on clip-based promos as Promo Coord. Few years later, moved to Campaigns team, eventually working way up to Producer. Was across Sports, Entertainment, Brand, Product. Led Director Showcases and Creative Q&As.

Relocated to Curitiba end of 2025. They have amazing trees here.


Outside of all that, I've assisted on London's Last Wilderness, a documentary about the effects of climate change on the Thames Estuary. I also offer music supervision and can also do a bit of design and copywriting when needed. In my spare time, I write comedies. I cannot claim to be funny.

EXPERIENCE

First job, BHS at 16. Still have nightmares about Christmas. Various other hospitality jobs after.

2017 graduate from Falmouth University's BA Creative Advertising course. 2:1.

Music Journalist after that, reviewing jazz and psychedelic albums for UK Vibe. Some were well written, some were not.

First industry job, 2018 at House of Greenland, as a New Business Intern. Moved into Production. Made documentary series for Red Bull about gaming and animations for Google My Business. Also worked as PR Lead and Music Supervisor.

Started at Sky in 2019, assisting on clip-based promos as Promo Coord. Few years later, moved to Campaigns team, eventually working way up to Producer. Was across Sports, Entertainment, Brand, Product. Led Director Showcases and Creative Q&As.

Relocated to Curitiba end of 2025. They have amazing trees here.
 

*The work displayed here is a mix of projects I produced from beginning to end, or was involved with at certain points (delivery, administration support etc.) as an AP or as a Producer.
** Photos gallery at top of page are original stills from shoots. I was on client side rather than directly assisting the photographers. They own the rights.
***Web design by me.

 

*The work displayed here is a mix of projects I produced from beginning to end, or was involved with at certain points (delivery, administration support etc.) as an AP or as a Producer.
** Photogallery at top of page are of original stills from shoots. I was on client side rather than directly assisting the photographers.
***Web design by me.
****If you can read this, please give me your eyes. I pay you good money.

 

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