SAM
TURNELL
PRODUCER/
PROJECT MANAGER
SAM
TURNELL
PRODUCER/
PROJECT MANAGER
WELCOME
I'm an Integrated Creative Producer and Project Manager specialising in sports, music, film/television, and branded content.
Red Bull, Google, and a big chunk of Sky UK make up my roughly 8-year professional background. Selected projects from my time at Sky lives here.
From the UK, now in Brazil, I work remotely on international accounts at competitive prices.
SCROLL
WELCOME
I'm a Creative Producer and Project Manager available remotely for short- or long-term projects. Specialising in sports, music, film/television, and branded content, I work across motion, stills, VFX, audio and everything in between.
Red Bull, Google, and a big chunk of Sky UK make up my roughly 8-year professional background. Work from the latter lives here.
SCROLL
PHOTOGRAPHERS,
START TO FINISH:
Ruven Afandor, Matt Holyoak, Julia Fullerton Batten, Nick Eagle, Andy Lo Pò, David Stewart, André Musgrove, Nicky Hamilton, Sam Barker, Justin Downing
I'm a Creative Producer and Project Manager available remotely for short- or long-term projects. Specialising in sports, music, film/television, and branded content, I work across motion, stills, VFX, audio and everything in between.
Hailing from Northampton - former capital of the European shoe industry (shout out Shoe Army) - by way of London, I now find myself in Curitiba, Brazil. Or Brasil, as it is known here.
Red Bull, Google, and a big chunk of Sky UK make up my roughly 8-year professional background.
Work from the latter lives on this site. It's a selection from the hundreds of projects I've been involved in, sometimes as an AP in charge of office and on-set admin support, post-production, and delivery, sometimes leading from start to finish.
I'm used to high volume, working with zero fuss. Done the full spread, too: films, stills, animations, digital, banners, socials, print, radio, OOH. Ah, and a dance track composed entirely of tennis sounds.
Outside of all that, I've assisted on London's Last Wilderness, a documentary about the effects of climate change on the Thames Estuary. I also offer music supervision and can also do a bit of design and copywriting when needed. In my spare time, I write comedies. I cannot claim to be funny.
Drop an email my way to say hello, check availability, or talk about remote short- or long-term opportunities.
Based in Brasil? Eu também! I have a visa and can work on your English-speaking international accounts.
Welcome
I'm a Creative Producer and Project Manager available to hire remotely on a short-term or long-term basis, with rates at off shore prices.
Hailing from Northampton - one time capital of the European shoe industry, for all the footwear fanatics out there - by way of London, I now find myself in Curitiba, Brazil. Or Brasil, as it is known here.
I've 7 or so years experience supporting or managing campaigns for the likes of Red Bull, Google, and a big chunk of Sky UK. Work from the latter lives on this site.
Please send me an email to say hello, for remote short or long-term opportunities, check availability, or for more information about what I do.
Based in Brasil? I have a visa and can work for you on your English-speaking international accounts!
SCROLL
I'm a Creative Producer and Project Manager available remotely for short- or long-term projects. Specialising in sports, music, film/television, and branded content, I work across motion, stills, VFX, audio and everything in between.
Hailing from Northampton - former capital of the European shoe industry (shout out Shoe Army) - by way of London, I now find myself in Curitiba, Brazil. Or Brasil, as it is known here.
Red Bull, Google, and a big chunk of Sky UK make up my roughly 8-year professional background.
Work from the latter lives on this site. It's a selection from the hundreds of projects I've been involved in, sometimes as an AP in charge of office and on-set admin support, post-production, and delivery, sometimes leading from start to finish.
I'm used to high volume, working with zero fuss. Done the full spread, too: films, stills, animations, digital, banners, socials, print, radio, OOH. Ah, and a dance track composed entirely of tennis sounds.
Outside of all that, I've assisted on London's Last Wilderness, a documentary about the effects of climate change on the Thames Estuary. I also offer music supervision and can also do a bit of design and copywriting when needed. In my spare time, I write comedies. I cannot claim to be funny.
Drop an email my way to say hello, check availability, or talk about remote short- or long-term opportunities.
Based in Brasil? Eu também! I have a visa and can work on your English-speaking international accounts.
Welcome
Project management/ support ON CREATIVE PROJECTS, from briefing to delivery, across:
music
animation
experiential
ooh
radio
documentary
social
film
digital
photography
vfx
ui
MUSIC
ANIMATION
EXPERIENTIAL
OOH
RADIO
DOCUMENTARY
SOCIAL
FILM
DIGITAL
PHOTOGRAPHY
VFX
MUSIC
ANIMATION
EXPERIENTIAL
OOH
RADIO
DOCUMENTARY
SOCIAL
FILM
DIGITAL
PHOTOGRAPHY
VFX
MUSIC
ANIMATION
EXPERIENTIAL
OOH
RADIO
DOCUMENTARY
SOCIAL
FILM
DIGITAL
PHOTOGRAPHY
VFX
reliable service doing: Crew and talent searches, Editing, deck building, copywriting, strategy, research, travel coordination, budget building and tracking, timelines/ schedules, invoicing, financial reconciliation, delivery (social, digital, print, ooh, DIGI-OOH, radio, cinema, broadcast), q&a, wip shares and feedback, carnets, license applications (SHOOTING AND CHILDREN'S), vo supervision, post-production supervision (audio and grade), VFX SUpervision, music searches and more. Prices at offshore rates.
reliable service doing: Crew and talent searches, Editing, deck building, copywriting, strategy, research, travel coordination, budget building and tracking, timelines/ schedules, invoicing, financial reconciliation, delivery (social, digital, print, ooh, DIGI-OOH, radio, cinema, broadcast), q&a, wip shares and feedback, carnets, license applications (SHOOTING AND CHILDREN'S), vo supervision, post-production supervision (audio and grade), VFX SUpervision, music searches and more. Prices at offshore rates.
reliable service: Crew and talent searches, Editing, deck building, copywriting, strategy, research, travel coordination, budget building and tracking, timelines/ schedules, invoicing, financial reconciliation, delivery (social, digital, print, ooh, DIGI-OOH, radio, cinema, broadcast), q&a, wip shares and feedback, carnets, license applications (SHOOTING AND CHILDREN'S), vo supervision, post-production supervision (audio and grade), VFX SUpervision, music searches and more. REMOTE Prices at offshore rates.
FILM
SEE ME COME ALIVE
Sky Sports F1 Start of Season 2025
F1 drivers have it pretty darn tough. Travelling the world. Nice clothes. Yachts...
Alright, maybe not so bad. But is the lifestyle the best thing about being an F1 driver?
Sky wanted to tap into the sport's skyrocketing popularity. Talk to fans and non-fans alike, aged 35-and-under, hooked on the lives of the racers on and off the track. Encourage them to sign up to Sky Sports F1 and see for themselves that where the real excitement happens is on the track.
In a first for the broadcaster, the season launch campaign lead with social media. Traditionally, a big TV spot got things going.
With a mix of broadcast footage, social media content, and pieces to camera shot remotely by the drivers themselves, we created 7x core 30" films, plus hundreds of versions for every social media platform, as well as TV and radio spots. With cutdowns. Absolutely mammoth.
I led the AV: sourced footage and photos, cleared assets for use, booked travel, liaised with designers, creatives and editors, oversaw audio, and delivered where needed.
It was rated System1 "Best in Class". Also, best performing social media campaign in Sky's history, 57% engagement.
SEE ME COME ALIVE
Sky Sports F1 Start of Season 2025
F1 drivers have it pretty darn tough. Travelling the world. Nice clothes. Yachts...
Alright, maybe not so bad. But is the lifestyle the best thing about being an F1 driver?
Sky wanted to tap into the sport's skyrocketing popularity. Talk to fans and non-fans alike, aged 35-and-under, hooked on the lives of the racers on and off the track. Encourage them to sign up to Sky Sports F1 and see for themselves that where the real excitement happens is on the track.
In a first for the broadcaster, the season launch campaign lead with social media. Traditionally, a big TV spot got things going.
With a mix of broadcast footage, social media content, and pieces to camera shot remotely by the drivers themselves, we created 7x core 30" films, plus hundreds of versions for every social media platform, as well as TV and radio spots. With cutdowns. Absolutely mammoth.
I led the AV: sourced footage and photos, cleared assets for use, booked travel, liaised with designers, creatives and editors, oversaw audio, and delivered where needed.
It was rated System1 "Best in Class". Also, best performing social media campaign in Sky's history, 57% engagement.
EP: Steve Ryan Lead Producer: Mark Weston Producer: Sam Turnell Assistant Producers: LB Taylor Hannah Gunn Creative Lead: Sam Mellis Creatives: Andy Mancuso, Ravi Beeharry Edit/Production Company: Dead Films Sky Editors: Ciara Ferreira, Jeff Collins Sound Design: Arge, Absolute Sky Sound Design: Simon Hitner Motion Design: Mayda Sky Motion Design: Shraddha Depala, Daniel Cameron
SEE ME COME ALIVE
Sky Sports F1 2025
What's the best thing about being an F1 Driver?
Challenge: Connect with young people - fans and non-fans of F1 alike - to get them to sign up to Sky Sports for the F1 season. Make it social first.
Production: Shot in various European locations mixed with broadcast footage and clips self-shot remotely by the drivers. 7 bespoke films in total with 7 drivers.
What I did: Led AV - sourced footage, and photos, cleared assets for use, booked travel, liaised with designers, delivered.
Where it went: Social (Insta, TikTok, Snapchat, Facebook), digital, commercial TV, and radio deliverables.
EP: Steve Ryan Lead Producer: Mark Weston Producer: Sam Turnell Assistant Producers: LB Taylor Hannah Gunn Creative Lead: Sam Mellis Creatives: Andy Mancuso, Ravi Beeharry Edit/Production Company: Dead Films Sky Editors: Ciara Ferreira, Jeff Collins Sound Design: Arge, Absolute Sky Sound Design: Simon Hitner Motion Design: Mayda Sky Motion Design: Shraddha Depala, Daniel Cameron
Director: Rodrigo Valdes Production Company: Birth London Executive Producer: Steve Ryan Producer: Martha Wright Assistant Producers: Natalie Brunt, Sam Turnell, Christiana Miller-McCall ECD: Robin Garton CD: Rob Welch Creatives: Piers O'Kelly, Liam Scott Sound Design: Arge, Absolute
TICKET GETAWAY
Sky Cinema 2023
Films are full of
Challenge: Celebrate cinema to launch Sky Cinema's partnership with VUE.
Production: Shot in Cape Town. Many weeks of post-production after.
Role: AP support - travel booking, delivery support.
Where it went: Cinema and broadcast, plus a radio ad.
HAPPY FOOTBALLDARTSMAS 2024
Sky Sports
It's every darts and football fan's favourite time of year. Happy, er, Footballdartsmas!
Challenge: The festive sports calendar is chocker. How can we talk to football fans and capitalise on the rising popularity of darts?
Production: Broadcast footage/ shots captured at media days.
What I did: Led AV production, researched different weaves with Alex, built timelines, tracked costs, delivered.
Where it went: OOH, online, digital and radio deliverables.
Senior Producer: Alex Azis Producer: Sam Turnell Creative Director: Ian Clark Creatives: Callum Anderton, Adam Rimmer, Peter Davies, Sam Turnell Motion Design: Mmmultiply Graphic Design: Paul Maley Sound Design: Chris Southwell, Page Not Found.
HAPPY FOOTBALLDARTSMAS 2024
Sky Sports
It's every darts and football fan's favourite time of year. Happy, er, Footballdartsmas!
Challenge: The festive sports calendar is chocker. How can we talk to football fans and capitalise on the rising popularity of darts?
Production: Broadcast footage/ shots captured at media days.
What I did: Led AV production, researched different weaves with Alex, built timelines, tracked costs, delivered.
Where it went: OOH, online, digital and radio deliverables.
TICKET GETAWAY
Sky Cinema Launch 2023
Idris Elba careens through the streets on a sofa in homage to action movies!
Challenge: Celebrate cinema to launch Sky Cinema's partnership with VUE.
Production: Shot in Cape Town. Many weeks of post-production after.
What I did: AP-support - travel booking, delivery support.
Where it went: Cinema and broadcast, plus a radio ad.
Director: Rodrigo Valdes Production Company: Birth London Executive Producer: Steve Ryan Producer: Martha Wright Assistant Producers: Natalie Brunt, Sam Turnell, Christiana Miller-McCall ECD: Robin Garton CD: Rob Welch Creatives: Piers O'Kelly, Liam Scott Sound Design: Arge, Absolute
HAPPY FOOTBALLDARTSMAS 2024
Sky Sports
It's every darts and football fan's favourite time of year. Happy, er, Footballdartsmas!
Challenge: The festive sports calendar is chocker. How can we talk to football fans and capitalise on the rising popularity of darts?
Production: Broadcast footage/ shots captured at media days.
What I did: Led AV production, researched different weaves with Alex, built timelines, tracked costs, delivered.
Where it went: OOH, online, digital and radio deliverables.
Senior Producer: Alex Azis Producer: Sam Turnell Creative Director: Ian Clark Creatives: Callum Anderton, Adam Rimmer, Peter Davies, Sam Turnell Motion Design: Mmmultiply Graphic Design: Paul Maley Sound Design: Chris Southwell, Page Not Found.
KEY ART / PHOTOGRAPHY
Click on the images for info.
Click the images for details.
Click the image for full screen
Animation/vfx
EP: Steve Ryan Senior Producer: Al McGee Assistant Producer: Sam Turnell Creative Director: Rob Welch Creatives: Talia Slater, Tim Brookes Director: William Barlett VFX: Framestore Sound: Arge, Absolute
F1 2023 SOS
Sky Sports
Enjoy the ride of this VFX rollercoaster.
Challenge: Capture fan's excitement and awe of Formula 1. Oh, and remember they're in Vegas for the first time.
Production: Live action shots filmed in Barcelona and London. VFX by Framestore. Read a case study here.
What I did: AP-support - compliance checks, Q&A, creative support, licensed music, delivered.
Where it went: TV, cinema, OOH, online social, digital and radio deliverables.
HAPPY FOOTBALLDARTSMAS 2024
Sky Sports
It's every darts and football fan's favourite time of year. Happy, er, Footballdartsmas!
Challenge: The festive sports calendar is chocker. How can we talk to football fans and capitalise on the rising popularity of darts?
Production: Broadcast footage/ shots captured at media days.
What I did: Led AV production, researched different weaves with Alex, built timelines, tracked costs, delivered.
Where it went: OOH, online, digital and radio deliverables.
EP: Liz Arnott Senior Producer: Lizanne Murphy Assistant Producers: Elizabeth Daniell (Production), Sam Turnell (Delivery) Creative Director: Alex Haley Creatives: Luke Tilly, George Lewin, Emily Brown, Mark Paul VFX: Moth Studio Sound: Zelig Sound
SKY KIDS IDENTS
Sky Kids
Anything is possible in a child's imagination.
Challenge: Launch the new Sky Kids channel, make it fun.
Production: Entirely done in VFX, with some ideas pitched by kids themselves.
What I did: AP support - delivery.
Where it went: Sky TV
Award: D&AD Wooden Pencil for Brand Design.
BRITISH AND IRISH LIONS 2025
Sky Sports
Roaring on the British and Irish Lions as they headed to Australia with an incredible celebration of Indigenous art by First Nations artist Konstantina.
Included social and TV deliverables.
F1 2023 SOS
Sky Sports
Enjoy the ride of this VFX rollercoaster ride.
Challenge: Capture fan's excitement and awe of Formula 1. Oh, and remember they're in Vegas for the first time.
Production: Live action shots filmed in Barcelona and London. VFX by Framestore. Read a case study here.
What I did: AP-support - compliance checks, Q&A, creative support, licensed music, delivered.
Where it went: TV, cinema, OOH, online social, digital and radio deliverables.
EP: Steve Ryan Senior Producer: Al McGee Assistant Producer: Sam Turnell Creative Director: Rob Welch Creatives: Talia Slater, Tim Brookes Director: William Barlett VFX: Framestore Sound: Arge, Absolute
SKY KIDS IDENTS
Sky Kids
Anything's possible in a kids imagination.
Challenge: Launch the new Sky Kids channel, make it fun.
Production: Entirely done in VFX, with some ideas pitched by kids themselves.
What I did: AP support - delivery.
Where it went: Sky TV
Award: D&AD Wooden Pencil for Brand Design.
EP: Liz Arnott Senior Producer: Lizanne Murphy Assistant Producers: Sam Turnell, Elizabeth Daniell Creative Director: Alex Haley Creatives: Luke Tilly, George Lewin, Emily Brown, Mark Paul VFX: Moth Studio Sound: Zelig Sound
US OPEN 2024
Sky Sports Tennis
Big attitude and the US Open go hand in hand. Nicole Paris brings the irresistible beat of the New York City streets to Sky Sports Tennis.
Shot in New York, mixed with broadcast footage.Included online, digital and radio deliverables.
Senior Producer: Pat Green
Producer: Sam Turnell
Creative Director: Ian Clark
Creative: Shakera Talla Gregory
Sound Design: Simon Hitner
Motion Design: Sonia Figueiredo Dos Santos
CUPHEAD
Red Bull Levels S1
A step into the minds of the visionaries behind some of the most imaginative and ambitious indie games. 5 episodes. First job in the industry. The Cuphead episode was the first in the series, the rest of which can be found here.
Shot in: Oakville and Toronto (Canada), Austin (US), Annecy (France), London and Guildford (England)
Director: Stuart McCardle
Production Company: House of Greenland
Executive Creative Directors: Agathe Cury, Martin de Fleurian
Lead Creative: Jono Symonds
Assistant Producer: Olivia Lynch
Researcher/Development Assistant: Sam Turnell
Post Producer: Lea Carteaux
Experiential, oOH & PRINT
Click on the images for info.
SKY SPORTS TENNIS LAUNCH
Sky Sports
Taking you back to your youth when your own balls got caught in a fence playing tennis.
Challenge: Go big to draw attention to Sky's new dedicated tennis channel.
Production: Loads and loads of tennis ball tests. Loads of haggling and negotiating with councils.
What I did: General AP support.
Where it went: The Shard, Westfield London, BFI IMAX, print.
EP: Steve Ryan Senior Producer: Francesca di Lisa Assistant Producers: Sam Turnell, Christiana Miller-McCall Creative Director: Rob Welch Creative: Sam Rhodes Media Agency: Rapport Special Build Company: Creative SD
EXPERIENTIAL, OOH
& PRINT
Click on the images for info.
Sky Sports Tennis Launch
Sky Sports
Taking you back to your youth when your own balls got caught in a fence playing tennis.
Challenge: Go big to draw attention to Sky's new dedicated tennis channel.
Production: Loads and loads of tennis ball tests. Loads of haggling and negotiating with councils.
Where it went: The Shard, Westfield London, BFI IMAX, print.
What I did: General AP support.
EP: Steve Ryan Senior Producer: Francesca di Lisa Assistant Producers: Sam Turnell, Christiana Miller-McCall Creative Director: Rob Welch Creative: Sam Rhodes Media Agency: Rapport Special Build Company: Creative SD
EP: Jennifer Moorhead Senior Producer: Penny Cotton Assistant Producers: Sam Turnell Creative Director: Al Austin Creative: Luke Butler and Charles Bignall Media Agency: Ocean Outdoor Special Build Company: Presentation Design Services
MIDWICH CUCKOOS LAUNCH
Sky Max
There's something wrong with the kids. Seriously. Dead behind the eyes.
Challenge: Create intrigue around Sky's adaptation of the John Wyndham classic.
Production: Source a milk float and mash it up. Dream job. Make the mannequin kids look as real as possible.
What I did: AP-support - Prop sourcing, licensing.
Where it went: Westfield White City.
I hail from Northampton - former capital of the European shoe industry (shout out Shoe Army) - by way of London, and now find myself in Curitiba, Brazil. Or Brasil, as it is known here.
Before heading here, I worked for Sky, the broadcaster, production and tech company, as part of their advertising team. There I made integrated campaigns across sports, entertainment, brand and product. Had many highlights: worked alongside some very talented creatives and Producers, photographed Luke Littler before he become darts World Champion, but the ultimate has to be awkwardly standing next to Julian Barratt of Mighty Boosh, Mindhorn and Flowers fame as we waited to shoot him for paramedic sitcom Bloods.
This site is a selection from the hundreds of projects I was involved over those 6 years, sometimes as an AP in charge of office and on-set admin support, post-production, and delivery, sometimes leading from start to finish.
I'm used to high volume, working with zero fuss. Done the full spread, too: films, stills, animations, digital, banners, socials, print, radio, OOH. Ah, and a dance track composed entirely of tennis sounds.
Outside of all that, I've assisted on London's Last Wilderness, a documentary about the effects of climate change on the Thames Estuary. I also offer music supervision and can also do a bit of design and copywriting when needed. In my spare time, I write comedies. I cannot claim to be funny.
Drop an email my way to say hello, check availability, or talk about remote short- or long-term opportunities.
Based in Brasil? Eu também! I have a visa and can work on your English-speaking international accounts.
WHO AM I?